Meet Lawrenz

Low-key funny, active, and deeply dedicated, Lawrenz is the trusted executive virtual assistant providing vital digital and administrative support for Salon M on Hudson. Working directly behind the scenes with salon owner Francine, Lawrenz handles key technical and operational tasks so the salon runs seamlessly every single day.

Though he operates behind the screen rather than behind the chair, Lawrenz’s passion for helping businesses thrive drives everything he does. His daily inspiration comes from supporting Francine’s vision and seeing Salon M grow—knowing that the behind-the-scenes systems, backend maintenance, and digital projects he manages directly contribute to the salon's ongoing success.

Core Operations & Digital Expertise:

• Executive & Administrative Support: Partnering directly with salon leadership on business management, graphic design, content creation, and daily operational needs.

• Digital Footprint & Local Visibility: Optimizing and updating the salon’s online profiles across Google Business Profile, Apple Business Connect, Bing, Wix, and Squarespace.

• Design & Marketing Assets: Creating magazine-worthy graphics and digital media assets for social media, email campaigns, and print marketing.

  
  

Off the clock, Lawrenz stays active hitting the gym, jogging, playing sports, chilling with his cats, or hunting for new pair of trending sneaker.

Instagram: @law_cager.xeva